Our mission is to promote assimilation and elevate the perceptions of Hispanic immigrants among the American population.
…Becoming American Institute has been formed to counter popular misconceptions about immigrants, especially Hispanic immigrants, providing evidence of their upward economic mobility, educational achievement, language and social assimilation, and civic participation.
…The institute will create a campaign to change public opinion, much as other successful cultural, social and ethnic movements have done.
…Using prominent spokesmen and women, the Institute will disseminate this information through opinion articles in major newspapers, interviews on radio and television, and speaking engagements before civic groups and political activists.
…The Institute will direct its efforts to influence opinion leaders, especially conservative media, politicians and grassroots organizations.